Relaunched Promises Improved Experience for Home Buyers

Relaunched Promises Improved Experience for Home Buyers

(Boulder, Colo., October 28, 2014) – 8z Real Estate is excited to announce the launch of the new earlier this month. is the main property search portal which provides home buyers the most accurate source of listings for sale, updated directly from the MLS. The consumer side of the website integrates modern design features, and improved usability, while the back end will allow 8z Realtors to better assist their clients’ real estate needs.

The relaunched offers easier navigation for home buyers to browse homes, and narrow their property search criteria across devices. The newly designed site utilizes a mobile responsive design which allows users the best view of the website content, whether their smart phone or tablet is oriented horizontally or vertically.

The navigation to a property search has also been simplified from the previous website design. When a home buyer starts a property search on, they are brought to the regional listing portal for their search location:, or A user will be able to find homes, save a search, and sign up for alerts for new listings faster than they were previously able to on

8z’s commitment to customer service is exemplified through the redesigned site. Clients are given more options to reach out to an 8z Realtor directly, or to the 8z Client Care team for assistance to see a property, get more information, or ask questions about their property search. As 8z Real Estate’s founder and CEO, Lane Hornung explains, “There are a lot of websites where you can find listing information on a home, but we believe that home buyers are also looking for help and customer service. When a home buyer has found what they think may be their perfect next home, they are ready to take their home search offline. A lot of home buyers don’t know a full time Realtor who focuses within their focus community. As a brokerage whose Realtors focus their real estate expertise hyper-locally, we can provide a lot of value to a home buyer who is seeking more than listing information, including market insights from a local professional.”

The new website was developed by Boomtown ROI of Charleston, SC. Not only does the website provide search capabilities for site visitors, it provides highly developed CRM tools on the back end. This empowers the 8z Client Care team, and 8z Realtors to better communicate with the client, online and offline, as a client’s property search parameters evolve. In a real estate market, where homes in popular neighborhoods may only be listed for a couple days, a buyer is empowered not only by online tools, but also a team from 8z, looking after their real estate needs.


About 8z Real Estate

8z Real Estate is a real estate brokerage built from the ground up to empower home buyers and sellers with unmatched market data and online tools, combined with the knowledge and expertise of professionals on the ground. Realtors implement a client-centric approach to real estate transactions. Proactive, honest and trustworthy, 8z Realtors listen to clients’ needs, address their concerns and deliver customized real estate solutions. Each Realtor specializes in specific neighborhoods throughout Colorado, allowing them to continually grow their knowledge base about the area in which they live and work as well as offer the “inside scoop” on everything local. For more information call 303-543-3083 and visit