The 4 Pillars That Will Drive Real Estate Forward

Read the recent commentary by Lane Hornung on RISMedia News.

 

For over a hundred years, selling a home involved one option: offering it for sale on the open market. While that’s still how most homes sell today, innovations in fintech backed by billions in capital are giving sellers more options than ever. If agents don’t bring more options to the table themselves, they will be left behind.

 

The four pillars that will help drive our real estate market forward include the bridge, the instant sale, the listing concierge and the open market. At zavvie, we have built all four of these options into the newest version of our Offer Optimizer brokerage solution.

Here’s how they work.

 

A New Bridge


A bridge sale is simply the ability to buy a home and move into it before you sell your current one, “bridging” the homeownership gap. Real estate agents know many clients would love to do this, but can’t.

 

Lenders offer high-interest bridge loans as a solution, but many who need them can’t get approved. Fintech models are offering a new kind of bridge solution, such as Easy Knock’s. The startup already operates in all 50 states. It’s not a bank, lender or an iBuyer. Easy Knock buys your house and leases it back to you, which allows you to purchase and move into your new home first, then sell your existing property. This is going to be a game changer for a lot of consumers.

 

The Instant Sale


Consumers want to see what an iBuyer will offer for their home. It’s even better when they can see all iBuyer offers, which zavvie provides. It doesn’t matter how many homes iBuyers are buying; They are meeting a consumer desire head-on.

 

Mike DelPrete, a global expert in real estate tech, notes that while Zillow bought 6,500 houses last year, 264,000 consumers requested an instant offer. Most of these offer requesters are high-intent leads, ready to sell and buy again.

 

Zavvie, known for pioneering a complete iBuyer solution, is now powering top brokerages’ spread of seller options, which still includes iBuying. Innovative brokerages, like zavvie sister company, 8z Real Estate in Colorado, understand the lead generation value of emboldening agents with the most selling options, as does Berkshire Hathaway HomeServices.

 

The Listing Concierge


The listing concierge can unlock inventory that is “stuck.” Many sellers can’t list their home for sale without making improvements, and they don’t have the funds—so no listing. A listing concierge provides a turnkey service to handle all the improvements needed, from hiring vetted contractors who make the repairs to paying for everything. The concierge gets paid at closing, and sellers don’t have to invest anything out of pocket.

 

The Open Market


The open market will continue to be the option most sellers choose. Brokerages are proving this with the expanded options that zavvie now features in Offer Optimizer.

 

The bottom line is that brokerages must offer sellers all the options, including each of these four pillars, to get a seat at the table, much less win the listing. Which ones are missing from your toolkit?

 

See the full article located here.

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About 8z Real Estate:

Lane Hornung is CEO and founder of Colorado-based 8z Real Estate, one of the nation’s most successful brokerages, and is CEO/co-founder of zavvie, one of the only complete iBuyer solutions for real estate brokerages.

 

RISMedia was founded in 1980 by CEO and Publisher John E. Featherston, as the residential real estate industry’s definitive source for news and information for real estate’s most profitable and productive professionals–and all those looking to gain a competitive edge. See more here.

 

8z Real Estate is a real estate brokerage built from the ground up to empower home buyers and sellers with unmatched market data and online tools, combined with the knowledge and expertise of professionals on the ground. Realtors implement a client-centric approach to real estate transactions. Proactive, honest and trustworthy, 8z brokers listen to clients’ needs, address their concerns and deliver customized real estate solutions. Each Realtor specializes in specific neighborhoods throughout Colorado, allowing them to continually grow their knowledge base about the area in which they live and work as well as offer the “inside scoop” on everything local. For more information call 303-543-3083 and visit 8z.com.

August 20, 2020

Contact Email: pr@8z.com

About 8z Real Estate:

Lane Hornung is CEO and founder of Colorado-based 8z Real Estate, one of the nation’s most successful brokerages, and is CEO/co-founder of zavvie, one of the only complete iBuyer solutions for real estate brokerages.

 

RISMedia was founded in 1980 by CEO and Publisher John E. Featherston, as the residential real estate industry’s definitive source for news and information for real estate’s most profitable and productive professionals–and all those looking to gain a competitive edge. See more here.

 

8z Real Estate is a real estate brokerage built from the ground up to empower home buyers and sellers with unmatched market data and online tools, combined with the knowledge and expertise of professionals on the ground. Realtors implement a client-centric approach to real estate transactions. Proactive, honest and trustworthy, 8z brokers listen to clients’ needs, address their concerns and deliver customized real estate solutions. Each Realtor specializes in specific neighborhoods throughout Colorado, allowing them to continually grow their knowledge base about the area in which they live and work as well as offer the “inside scoop” on everything local. For more information call 303-543-3083 and visit 8z.com.

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