The Buyer Graph initiative — a tech-powered way for brokerages to share anonymized buyer data and habits — is launching this week in Denver and northern Colorado with 10 initial brokerage partners.
The first announced partners of the platform are 8z Real Estate; Berkshire Hathaway Home Services Innovative Real Estate; The Group, Inc. Real Estate; Kentwood Real Estate; Littleton South-MetroBrokers; RE/MAX Alliance; RE/MAX Professionals; Shorewood Real Estate; WK Real Estate; and Your Castle Real Estate. More brokerages are expected in the fourth quarter of 2018, Real Scout President Andrew Flachner said.
“Denver was a natural fit for Buyer Graph, with a core of brokerages dedicated to delivering outstanding consumer experiences,” Flachner said. “I have no doubt that our Colorado broker partners will see the same success as our 135 other partner brokers.”
Together, the brokerages will share anonymized buyer data and access advanced market analytics provided by RealScout. With the power of this data, brokerages will be able to better advise selling clients on pricing strategies — like how to list homes so that buyers will be interested at varying price points.
The brokerages will also be able to provide buy-side clients with insight into the kinds of properties competing home buyers may be looking at, as well as their purchase ability.
August 22, 2019