8z Founder Lane Hornung Talks iBuyers in RISMedia Magazine

(BOULDER, CO, February 19, 2020)

8z founder Lane Hornung was recently featured in RISMedia Magazine, discussing the iBuyer market and how brokerages should approach this new trend.

The iBuyer market is a leading example of the new opportunities facing real estate in the 2020s. While some brokerages fear this shift, others are embracing it – understanding the benefits that iBuyers can provide agents.

iBuyers are attracting homeowners that otherwise might not have sold. And at roughly 5 percent of the market share, this presents a $3 billion opportunity for real estate agents. The main reason being that around 92 percent of homeowners who would consider an iBuyer offer still want to be represented by a REALTOR.

Hornung said, “I can speak to this firsthand as a broker/owner of 8z Real Estate in Colorado, which did more than $1 billion in transactions last year with a team of 150 agents… The best strategy in real estate is always to give your clients what they want… We know from our own experience that the iBuyer opportunity is huge.”

iBuyers are shaking up the real estate world, fueling new ways for brokerages to serve their clients. But how should brokerages approach the iBuyer opportunity? Read more in this article from RISMedia.

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About 8z Real Estate:

8z Real Estate is a real estate brokerage built from the ground up to empower home buyers and sellers with unmatched market data and online tools, combined with the knowledge and expertise of professionals on the ground. Realtors implement a client-centric approach to real estate transactions. Proactive, honest and trustworthy, 8z brokers listen to clients’ needs, address their concerns and deliver customized real estate solutions. Each Realtor specializes in specific neighborhoods throughout Colorado, allowing them to continually grow their knowledge base about the area in which they live and work as well as offer the “inside scoop” on everything local. For more information call 303-543-3083 and visit http://8z.com/.

February 19, 2020

Contact Email: pr@8z.com

About 8z Real Estate:

8z Real Estate is a real estate brokerage built from the ground up to empower home buyers and sellers with unmatched market data and online tools, combined with the knowledge and expertise of professionals on the ground. Realtors implement a client-centric approach to real estate transactions. Proactive, honest and trustworthy, 8z brokers listen to clients’ needs, address their concerns and deliver customized real estate solutions. Each Realtor specializes in specific neighborhoods throughout Colorado, allowing them to continually grow their knowledge base about the area in which they live and work as well as offer the “inside scoop” on everything local. For more information call 303-543-3083 and visit http://8z.com/.

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