When it comes to real estate, Zillow is far and away the most recognized media brand, offering information and tools for home buyers, home owners, and sellers alike. Given Zillow’s popularity, 8z Real Estate is pleased to be the #1 rated brokerage in Colorado. The rating is determined by the number of reviews and recent sales 8z Realtors have on Zillow – more than any other brokerage in the state.
This is reflected by the high rankings of 8z teams in Zillow Agent Finder. Agent Finder allows customers to search for a real estate agent, based on location and expertise. The agents or teams with the most local reviews, sales, and listings rank highest in the search results. 8z teams top the search results across the Front Range, including Denver, Boulder, Longmont, Greeley, Loveland, Parker, Aurora, and Castle Rock.
As Zillow has grown its brand in the real estate industry, it has also become the leading site for real estate reviews. Reviews on a third-party site are trusted more than self-published testimonials on a Realtor’s website.
Across Colorado, 8z Realtors have over 2400 reviews with a 4.95 average star rating (5 is the highest rating). After every closing, 8z Real Estate clients are asked to leave their comments about their experience and rate their Realtor by their local knowledge, process expertise, responsiveness, and negotiation skills. While the review average may seem high, it is consistent with the calculated Net Promoter Score which was previously used to measure the client-focused company’s performance.
8z Real Estate CEO and Founder Lane Hornung explains the significance of the #1 rating on Zillow: “Home buyers and sellers are accustomed to having technology and information at their fingertips, but they also recognize the need for a great agent to represent them through the negotiation, contracts, and processes to buying and selling real estate. Together with Zillow’s tools, and our expert real estate agents, Colorado home buyers and sellers can have it all.”
For sellers, 8z also integrates the best Zillow tools as part of a comprehensive marketing program. This includes a direct feed of 8z listings to Zillow for immediate exposure, video walkthroughs which increase listing exposure and engagement in Zillow search results and email alerts, and Coming Soon listings that help a property generate interest before it hits the MLS.
For home buyers and sellers, the exceptionally high review rating translates into a high standard of customer service, knowledge and professionalism expected out of all 8z Realtors. 8z Real Estate has developed systems to train and support a Realtor, whether they are new to real estate or a twenty-year veteran. Delivering the highest level of expertise, negotiations skills, and client focused service is company standard.
Hornung continues, “As we move into a new year, we believe consumer’s demand for the best real estate information and the highest caliber real estate professionals is more than just a trend, but the future direction of real estate. Our company’s commitment to cultivating the best real estate agents, and Zillow’s commitment for creating the best web-based real estate tools creates a natural partnership to give consumers the best experience as a home buyer or seller.”
December 12, 2017